Compete-nce: Perspectives on the North American Market

Tariffs, localization requirements, shifting OEM sourcing strategies, and a rapidly reshaped supply chain are making North America an increasingly important – but also more complex – market for European suppliers. This webinar provides an operator-led and practical perspective on how and when Swedish companies should establish a presence, and what it takes to succeed.

The session focuses on concrete decision-making rather than high-level macro analysis, and is designed for companies looking to access the world’s largest automotive market while navigating increasing demands for local presence and faster decision timelines.

During the webinar, participants will gain clarity on the five key questions currently shaping European suppliers’ strategic choices – with FKG member Arcleef, Fredrik Stålberg & Ken Huelskamp, sharing its expertise and insights – along with a practical decision framework that can be applied directly in their own organizations.

Content
What is driving change right now – and why the window to act is narrowing
How OEM sourcing behavior is shifting toward local presence
U.S. vs. Mexico – strategic trade-offs and decision factors
Entry strategies: greenfield, JV, or acquisition
How to win business locally – beyond simply being present
Common mistakes and lessons learned from other suppliers
A practical decision framework for the next 12–24 months

Wrap-up and Q&A
The webinar provides hands-on guidance for companies considering a North American footprint and looking to better understand both the opportunities and risks in a rapidly evolving landscape. Participants interested in going deeper will also have the opportunity to engage in follow-up discussions.

When? 9th of June 16.00-17.00 CET

Welcome!